A documentary by GonzoDocs · an inside look at the online-success industry
A feature documentary

Click The Link Below

They sold the dream of online success. This film shows the system behind it.

A filmmaker’s journey down the rabbit hole of online marketing — with exclusive insights from Frances Haugen, Robert Cialdini, Russell Brunson, Tai Lopez and more.

★ Oscar-qualifying · Doc Edge 2025104 min · Director’s Cut

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Premiered at the Oscar-qualifying Doc Edge Festival, New Zealand · 2025
Doc Edge Official Selection 2025
Kosmorama Official Selection 2025
Nordisk Panorama New Nordic Voice Nominated 2025
Biografilm Festival 2026
What the film is about

A filmmaker’s journey down the rabbit hole of online marketing.

To finish his first film, Audun needed to raise the last of the money online — so he stepped straight into the world of gurus, funnels, and the promise of easy success. What he found was bigger, stranger, and more human than he expected.

Part investigation, part confession, Click The Link Below follows the machinery of the online-success industry from the inside — the events, the private interviews, the sales tactics, and the people who build and critique it. It is funny, uncomfortable, and quietly profound: a film about persuasion, ambition, and what we are really chasing when we click.

What you’ll take away

You’ll never scroll the same way again.

Beyond the story, the film hands you a lens for the digital world you live in every day.

Spot funnel patterns in minutes
Tell real value from manufactured urgency
See how algorithms amplify ambition and hype
Recognise where influence becomes manipulation
Understand how digital life shapes happiness
Find a clearer idea of what actually makes a good life
Who’s in it

Some of the featured voices in the film

From whistleblowers and critics to marketers, thinkers, and researchers.

Frances Haugen

Frances Haugen

Facebook whistleblower and advocate for social-media accountability.

Robert Cialdini

Robert Cialdini

Author of Influence and the leading expert on the science of persuasion.

Robert Waldinger

Robert Waldinger

Director of the Harvard Study of Adult Development, one of the world’s longest-running studies of happiness.

Russell Brunson

Russell Brunson

Co-founder of ClickFunnels and one of the most influential names in online marketing.

Tai Lopez

Tai Lopez

Entrepreneur and one of the most recognisable faces of internet business culture.

Mike Winnet

Mike Winnet

YouTube creator and critic of online guru culture — “The Contrepreneur”.

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Most complete + Insight Bundle

Full Experience

$39
For viewers who want the full story, deeper context, and the bonus bundle.
  • Director’s Cut — 104 min
  • The Insight Bundle: 14 full interviews + 3 guides
  • Lifetime viewing access
  • Stream on TV, laptop, or mobile
  • 14-day satisfaction guarantee

Unlock the Full Experience

Best for viewers who want the deepest, most complete experience.
TV version

TV Cut

$19
The essential film in a tighter, broadcast-length cut.
  • 58-minute version
  • Instant access
  • Lifetime viewing access
  • Stream on TV, laptop, or mobile
  • 14-day satisfaction guarantee

Get the TV Cut

A strong, concise way into the film.
Included with the Full Experience

The Insight Bundle

Everything to go deeper after the credits — the full conversations and the frameworks behind the film.

14 full, unedited interviews with the people in the film — Haugen, Cialdini, Brunson, Lopez and more — plus the three guides below.
01

The Reflection Guide

A practical companion to help you process the film — with untold stories and deeper context around its key moments.

02

The Persuasion Playbook

A clear breakdown of the tactics used across the online-success industry: authority, urgency, scarcity, belonging, social proof, and identity — and how algorithms decide what spreads.

03

The Resource Guide

A curated collection of books, podcasts, thinkers, and resources for going deeper into persuasion, online business, and the attention economy.

Audun Amundsen

The filmmaker

About director Audun Amundsen

Audun Amundsen is a Norwegian award-winning documentary filmmaker, producer, and lecturer whose work explores human nature, culture, and the forces shaping modern life. In Click The Link Below he is both director and protagonist — following his own curiosity straight into the online-success industry and securing rare, candid interviews with the people who built and critiqued it. His other work includes Newtopia and Help, I’ve Gone Viral!

Before you watch

Frequently asked questions

What’s the difference between the TV Cut and the Director’s Cut?
The TV Cut is the 58-minute version of the film. The Director’s Cut is the full 104-minute version and includes the Insight Bundle — the full interviews, plus additional reflections, frameworks, and resources.
What is included in the Insight Bundle?
The Insight Bundle includes 14 full, unedited interviews with the people in the film (Haugen, Cialdini, Brunson, Lopez and more), plus three guides: the Reflection Guide, the Persuasion Playbook, and the Resource Guide.
Is this film only for marketers or entrepreneurs?
No. The film goes far beyond online business — it’s about persuasion, attention, happiness, and identity in digital life. If you spend time online, it’s for you.
When do I get access?
You’re sent to a watching page immediately after purchase, and you’ll also receive an email with all your access information.
Is this lifetime access?
Yes. Your purchase includes lifetime viewing access — watch as often as you like.
Can I watch on my TV?
Yes — stream to your TV with AirPlay or Chromecast.
Is there a satisfaction guarantee?
Yes. Your purchase is covered by a 14-day satisfaction guarantee.

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