Click The Link Below
They sold the dream of online success. This film shows the system behind it.
A filmmaker’s journey down the rabbit hole of online marketing — with exclusive insights from Frances Haugen, Robert Cialdini, Russell Brunson, Tai Lopez and more.
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A filmmaker’s journey down the rabbit hole of online marketing.
To finish his first film, Audun needed to raise the last of the money online — so he stepped straight into the world of gurus, funnels, and the promise of easy success. What he found was bigger, stranger, and more human than he expected.
Part investigation, part confession, Click The Link Below follows the machinery of the online-success industry from the inside — the events, the private interviews, the sales tactics, and the people who build and critique it. It is funny, uncomfortable, and quietly profound: a film about persuasion, ambition, and what we are really chasing when we click.
You’ll never scroll the same way again.
Beyond the story, the film hands you a lens for the digital world you live in every day.
Some of the featured voices in the film
From whistleblowers and critics to marketers, thinkers, and researchers.
Frances Haugen
Facebook whistleblower and advocate for social-media accountability.
Robert Cialdini
Author of Influence and the leading expert on the science of persuasion.
Robert Waldinger
Director of the Harvard Study of Adult Development, one of the world’s longest-running studies of happiness.
Russell Brunson
Co-founder of ClickFunnels and one of the most influential names in online marketing.
Tai Lopez
Entrepreneur and one of the most recognisable faces of internet business culture.
Mike Winnet
YouTube creator and critic of online guru culture — “The Contrepreneur”.
Watch Click The Link Below tonight
Instant access · Lifetime viewing · 14-day satisfaction guarantee
Full Experience
- Director’s Cut — 104 min
- The Insight Bundle: 14 full interviews + 3 guides
- Lifetime viewing access
- Stream on TV, laptop, or mobile
- 14-day satisfaction guarantee
TV Cut
- 58-minute version
- Instant access
- Lifetime viewing access
- Stream on TV, laptop, or mobile
- 14-day satisfaction guarantee
The Insight Bundle
Everything to go deeper after the credits — the full conversations and the frameworks behind the film.
The Reflection Guide
A practical companion to help you process the film — with untold stories and deeper context around its key moments.
The Persuasion Playbook
A clear breakdown of the tactics used across the online-success industry: authority, urgency, scarcity, belonging, social proof, and identity — and how algorithms decide what spreads.
The Resource Guide
A curated collection of books, podcasts, thinkers, and resources for going deeper into persuasion, online business, and the attention economy.
About director Audun Amundsen
Audun Amundsen is a Norwegian award-winning documentary filmmaker, producer, and lecturer whose work explores human nature, culture, and the forces shaping modern life. In Click The Link Below he is both director and protagonist — following his own curiosity straight into the online-success industry and securing rare, candid interviews with the people who built and critiqued it. His other work includes Newtopia and Help, I’ve Gone Viral!
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